Marketing Analytics :

Marketing analytics comprises the processes and technologies that enable companies to evaluate the success of their marketing strategy and initiatives. Marketing analytics uses important business metrics such as ROI, marketing attribution and overall marketing effectiveness. Most importantly management get realistic view about the performance of their marketing strategy .

The objective of marketing analytics is to gather all the important data from different channel and consolidate it in a way that important information can come in a single window.

Marketing analytics is useful for :-

• > Analysing the current marketing strategy and taking decision to improve effectiveness of same.
• > Where the target customer is situated and how can we reach to them.
• > Exploring the possibility of improvement in product specification.
• > How competition is performing with their marketing strategy.

BUPRE Tech work with customer data and present them in report format for suitable decision.